Episode 9 - Max Altschuler
Getting to Know Your Host, Max Altschuler
4 Key Learnings – max altschuler
About this Episode
Max Altschuler serves as the CEO at Sales Hacker, as well as the Founder, Organizer, and Editor for Saleshacker.com, the Sales Hacker Conferences, and the Career Hacking Podcast. He is the CEO of the healthy coffee alternative superfoods latte ecommerce business, SUTRA. He is a startup investor and advisor in 55+ companies and specializes in seed and series A stage B2B companies. He’s the best selling author of “Hacking Sales” and his most recent book, “Career Hacking for Millenials” is available at Amazon.com. In this episode, get to know Max a little better, and hear his story about how he landed where he is today.
Get to Know 'Career Hacking' Author - Max Altschuler
“The book is something I put together through a decade of failure. I think I stepped on a lot of land mines along the way, and if I could save you a couple of limbs because I learned things the hard way so to that you don't have to, that’s why you should check out the book.”
More on – max
Max Altschuler serves as the CEO at Sales Hacker, as well as the Founder, Organizer, and Editor for Saleshacker.com, the Sales Hacker Conferences, and the Career Hacking Podcast. He is the CEO of the healthy coffee alternative superfoods latte ecommerce business, SUTRA. He is a startup investor and advisor in 55+ companies and specializes in seed and series A stage B2B companies. He’s the best selling author of “Hacking Sales” and his most recent book, “Career Hacking for Millenials” is available at Amazon.com.
Connect with max
- Career Hacking for Millenials by Max Altschuler
- Sutra Superfoods
- The Weekly Six Newsletter
Welcome to the Career Hacking Podcast. I’m usually your host Max Altschuler, but today’s host is my girlfriend Ashley Strommentrommen and I’ll be the guest. Tune in for an awesome episode.
This episode is brought to you by Sutra SuperFoods. Sutra is a healthy and beautiful superfoods latte and alternative to coffee, gives you balance and natural energy without any caffeine or stimulants. I love Sutra Gold with turmeric, and ginger, and maca root in the mornings. It tastes like a spicy chai. I drink the Sutra Black in the afternoons with activated charcoal and raw cacao and it tastes like a healthy hot cocoa, beautiful too. It’s great for travel because it stick packs and can have it easily on planes, trains, and hotels. It can be made hot, iced, or even into a smoothie. It’s definitely my new favorite drink. Check it out at sipsutra.com.
If you haven’t already, check out my book “Career Hacking for Millennials”.
We got a special episode for you today. We are coming to you live from Kennebunkport, Maine. I’m going to be the subject of today’s episode. I’m the show guest.
I’m the host.
My girlfriend Ashley is going to be the host. You’re going to be asking me questions that I haven’t seen yet. This could get very interesting. Staying focused on the career hacking topic, but who knows where it goes.
These are our dogs you’ll see running around in the background. Teenie is obsessed with the firewood. Brie just wants to hang out
There’s probably a rat or something in there honestly.
Yeah, something. I don’t know. She sees ghosts actually. We think she sees ghosts.
Anyway, Ashley take it away
Okay, so first of all thank you so much for being on the show here today Max. How does it feel to be the guest. Are you nervous?
A little bit, yeah. I have no idea what you’re going to ask.
I would be super nervous if I were you.
I’m so squirrely and you are not.
All right, first thing’s first. The first thing that I want to know and that I want you to share with people and I think that they would ask is what does hacking mean? It’s a term that you use a lot, that’s in your business, the title of your book. Explain it to us.
The term hacking really comes from doing more with less. I’ve come from a startup background and we didn’t have a lot of money. We didn’t have a lot of employees. We didn’t have a lot of power. We didn’t have a brand behind us, so we had to do more with less. We had to generate more revenue with less resources. You and me for example, we had to find ways to make ourselves look bigger than we were to get access to some of these bigger accounts. I remember when I started Sales Hacker, one example was I’d have an email like finance@saleshacker. It would just be me, but it made me look like I had a finance team. When I got the first check from a big sponsor, a $10k check that we were doing outbound for, so they didn’t know who we were before we reached out. I didn’t even have an LLC yet, so I wasn’t going to have them write me a personal check. I had to go out and get an LLC and get a bank account.
Fake it till you make it.
Fake it till you make it, yeah, in a lot of ways it would be that if you were a really early stage or hacking could just be doing something in less time and getting better results quicker. When it comes to hacking your career you can not read the book, not listen to the podcast. You cannot take anybody else’s advice, and you can learn a lot of lessons the hard way. You might be very successful but it might take you two or three more years than it would have if you had just listened to a couple advisors or people who could have been helpful for you, just getting further faster.
And that’s what you want. You want people to make more money and achieve more success in a shorter time, right?
Less time, yeah.
There you go.
I like it. What made you start career hacking the actual brand? What was the passion inside of you that made you want to share your experience with others?
After a decade of doing this in tech I got a lot of people asking for advice and advised about 55 companies. I get to advise people in a professional way and through their companies, but I also do a fair share of coaching and just helping out from a personal perspective, whether it’s their persona life or their profession and I really like it. One of my favorite things is to help these people, where I was a few years ago, lost and not really knowing what they wanted to do or which way they wanted to go. Being able to use the learnings from some of the failures and successes that I’ve had, some of the trials and tribulations, to be able to be help people is rewarding, fun, and it’s something that I can do. Why to give back and do that? It’s coming from a completely honest, and real, and authentic place. It’s the only way I know how to do it from New York, that’s kind of who we are.